Abstract: In this paper, we describe the importance and method of analysing mobile data from enterprise point of view. We use the term ‘Anamobilitics’ for our research, which means Analysis of mobile data. Today, most businesses are moving towards using mobile platforms for various tasks. The success of a mobile application relies largely on getting the user feedback and taking corrective steps to improve an application in accordance with this feedback. It is found that users usually do not provide any manual feedback even if they don’t like something about the application, rather they move on and use other applications available in the market. By analyzing the usage pattern, the developer of the application can capture the sentiments of the user and improve his application. In this paper we will explain the procedure to capture user feedback and the parameters that can be analyzed to get the user sentiments successfully.

Keywords: Anamobilitics, mobile data analysis, user sentiment analysis, mobile usage.